Lots of new Kindle options out today, and while I think having color or touchscreen options is cool, this is what really caught my eye:
Apparently you can get the latest-gen Kindle for under 80 bucks. Granted, you have to get the ad-supported version, but that’s not really much of a hassle. The ads only show up as a screen saver when the Kindle is off, so it’s not exactly intrusive.
Kind of shocking considering that the Kindle launched at $399 just four years ago. And even as recently as a year ago, pundits were wondering when the thing would drop below the $100 magic inflection point, and what effect it would have on the market.
But 80 bucks? Combine that with the Kindle’s adoption of Overdrive for access to public libraries, and I think we’re in a pretty good place.
Don’t get me wrong, I still love paper books and other brands of e-readers, but Amazon gets the nod today.
Nicely done, Mr. Bezos.